Two minds, one conviction.
The quality of what you wear reflects the life you intend to live
Lasse Stromberg
“From an early age, I was fascinated by the combination of aesthetics, quality and self fulfillment”
From an early age, he was fascinated by the combination of aesthetics, quality and entrepreneurship. After a year's experience in social media and account management, he realised his own dream together with his former employer and friend Guido Schmitz-Krummacher: to create a brand that stands for timeless style, exclusive collections, and the finest craftsmanship.
Lasse leads the creative direction of every collection, from fabric selection to the smallest finishing detail. The Riviera Collection is the first complete expression of his vision: clothes built for a quieter, more deliberate kind of confidence.
Guido Schmitz-Krummacher
“Lasse's innovative ideas met a holistic concept I wanted to be part of building.”
Guido Schmitz-Krummacher is one of the leading visionaries in the fields of blockchain and artificial intelligence in Switzerland. He has played a key role in launching major projects in this sector, and continues to serve on various boards of directors and in executive roles.
As a lawyer and business economist, he combines a solid academic background with a long-standing career in senior management, including in the banking, chemical and human resources sectors. He is enthusiastic about Lasse's innovative ideas and the holistic concept of Veldaer, which he has helped to build alongside him.
Today, he leads the company as CEO and plays a key role in shaping its strategic direction, translating vision into the discipline required to build a house that lasts beyond a single season.
‘Veldaer isn't a brand. Veldaer is an attitude.’ ‘Dress like the man you want to become’