The founders

Veldaer – The Birth of a Vision

In an industry where style often gives way to ostentation, Veldaer represents a return to timeless elegance, subtle exclusivity, and entrepreneurial integrity. The brand was founded by two individuals whose differences became its greatest strength: Guido Schmitz-Krummacher , an internationally experienced entrepreneur with a keen sense of aesthetics and precision, and Lasse Stromberg , an exceptional creative talent who attracted attention with remarkable stylistic maturity at the young age of 16.

An alliance of experience and instinct

What began as an exchange between generations developed into a profound partnership: During a sailing trip off the coast of Sardinia, Guido and Lasse engaged in intense discussions about developments in the fashion world, cultural trends, and corporate responsibility. From this encounter emerged the idea for Veldaer – a brand that focuses on lasting quality, craftsmanship, and revolutionary development.

Guido, a successful player in the blockchain sector – particularly in the Swiss market – brings entrepreneurial acumen and strategic vision. Lasse complements this perspective with a keen sense for current and emerging trends.

Our philosophy

Veldaer was founded on the conviction that true quality needs no staging, based on clear values: exclusivity, clarity, and substance . The first collection, designed by Lasse and curated by Guido, impresses with refined details, exquisite materials, and a design signature that is uncompromising – in both ambition and execution.