The founders

Veldaer – The Birth of a Vision

In an industry where style often gives way to ostentation, Veldaer represents a return to timeless elegance, subtle exclusivity, and entrepreneurial integrity. The brand was founded by two individuals whose differences became its greatest strength: Guido Schmitz-Krummacher , an internationally experienced entrepreneur with a keen sense of aesthetics and precision, and Lasse Stromberg , an exceptional creative talent who attracted attention with remarkable stylistic maturity at the young age of 16.

An alliance of experience and instinct

What began as an exchange between generations developed into a profound partnership: During a sailing trip off the coast of Sardinia, Guido and Lasse engaged in intense discussions about developments in the fashion world, cultural trends, and corporate responsibility. From this encounter emerged the idea for Veldaer – a brand that focuses on lasting quality, craftsmanship, and revolutionary development.

Guido, a successful player in the blockchain sector – particularly in the Swiss market – brings entrepreneurial acumen and strategic vision. Lasse complements this perspective with a keen sense for current and emerging trends.

Our philosophy

Veldaer was founded on the conviction that true quality needs no staging, based on clear values: exclusivity, clarity, and substance . The first collection, designed by Lasse and curated by Guido, impresses with refined details, exquisite materials, and a design signature that is uncompromising – in both ambition and execution.

Guido Schmitz-Krummacher
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Guido Schmitz-Krummacher
Guido Schmitz-Krummacher is one of the leading visionaries in the field of blockchain and artificial intelligence in Switzerland. He has not only played a key role in founding important projects in this area, but also remains active on various boards of directors and in executive positions. As a lawyer and business economist, he combines a sound academic education with a long career in management positions – including in the banking, chemical and human resources sectors. His enthusiasm lies in Lasse's innovative ideas and Veldaer 's holistic concept, which he developed together with him. Today, he leads the company as CEO and significantly shapes its strategic direction.
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Lasse Stromberg
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Lasse Stromberg
A young visionary with a sense of style and high standards. Lasse Stromberg is the founder and creative mind behind Veldaer – a fashion brand that dresses discerning individuals. From an early age, he was fascinated by the connection between aesthetics, quality, and entrepreneurship. After a year of experience in social media and account management, he realized his own dream together with his former employer and friend Guido Schmitz-Krummacher: to create a brand that stands for timeless style, exclusive collections, and the highest level of craftsmanship.
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